America’s Best Car Brand

By Douglas A. McIntyre Published Nov 7, 8:15AM EST

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24/7 Wall St. Insights

The latest J.D. Power U.S. Sales Satisfaction Index reveals that Porsche is the best brand.
In addition, BMW’s Mini scored well in the mass-market category.
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J.D. Power has issued its widely regarded U.S. Sales Satisfaction Index (SSI) Study for 2024. The research’s yardstick shows that the best brand is the luxury brand Porsche from Germany, which makes some of the most expensive cars sold in America. The study aimed to measure “satisfaction with the sales experience.”

The methodology involves survey answers from 34,596 buyers who purchased or leased their new vehicle from March through May 2024. Buyer satisfaction was based on six factors: 1) the delivery process, 2) dealer personnel, 3) working out the deal, 4) paperwork completion, 5) the dealership facility, and 6) the dealership website. Rejecter satisfaction is based on five factors: 1) salesperson, 2) price, 3) facility, 4) variety of inventory, and 5) negotiation.

Brand satisfaction was rated on a scale of 0 to 1,000. Porsche finished first among all brands with a score of 851. It also finished first in the Premium section of the study. The other section of the study was for Mass-Market brands. Mini topped this category with a score of 829. BMW owns the U.K. brand, which sells inexpensive cars.

Among Premium brands, Porsche was followed by Infiniti, which Nissan owns, with a score of 840. Jaguar ranked third with a score of 838. India’s Tata Motors owns it.

Among the Mass-Market brands, GM’s Buick followed Mini and scored 827, then Subaru with a score of 825.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.