Ford Sells Only 250 EVs a Day

By Douglas A. McIntyre Published Apr 2, 9:15AM EDT

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In the first quarter of 2025, Ford Motor Co. (NYSE: F) sold only 250 electric vehicles a day nationwide.
Sales of its F-150 Lighting have declined.

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Ford Sells Only 250 EVs a Day — © Ford Mustang Mach-E Rally (2024) (BY 2.0) by usf1fan2

In the 90-day first quarter of 2025, Ford Motor Co. (NYSE: F | F Price Prediction) sold 22,550 electric vehicles (EVs), up 11.5% from a year ago. That is only 250 EVs a day nationwide. EVs were only slightly more than 4% of Ford’s 501,291 total vehicle sales, which dropped 1.3%.

The company’s two flagship EVs posted particularly tiny sales. The F-150 Lighting sold only 7,187 units, down 7.2%. The EV has the name of the top-selling vehicle in the United States for over four decades, the F-150 full-sized pickup. It has been Ford’s primary pillar to become an EV leader in America.

Ford’s other brand that carries an iconic name is the Mustang Mach-E. The gasoline-powered Mustang was launched in 1964. Despite tiny numbers, at least Mach-E sales advanced, rising 21% to 11,607. That means the company only sold 129 of these per day nationwide. It was the second pillar of Ford’s move into the EV market.

Ford said it would spend $30 billion on EV development and sales and have a production run rate of 600,000 EVs a year. The deadlines for completing those goals have come and gone.

Ford is not alone in its U.S. EV struggles. GM and Hyundai have posted EV sales at similar levels. None have come close to catching Tesla, which remains the market leader by far.

Ford still relies heavily on sales of the gasoline-powered F-series pickups. Its unit sales in the quarter were 190,389, up 24.9%. Sales of the smaller Ranger were up 677.5% to 14,913.

The most significant sign that Ford remains a gasoline-powered car company is that F-Series sales were 38% of its total for the quarter. Ford is more of a pickup company than anything else.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.