The Price of Coffee Is Falling

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By Douglas A. McIntyre Published
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The Price of Coffee Is Falling

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Two-thirds of Americans drink coffee every day. That is more than 200 million cups. Coffee is like gasoline. A rise in prices hit the pocketbooks of tens of millions of people. Fortunately, the price of coffee has started to tick down.

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The International Coffee Organization tracks coffee prices every day. The unit of measure is cents per pound. Coffee started the month at $155.99 and dropped to $152.19 on December 8. In late May, the figure was over $200.

As with most agricultural commodities, coffee prices are affected by the weather. In the case of coffee, the season has been rainy in Brazil. The strength of the dollar is an incentive to get coffee from regions outside the U.S/ to consumers in America.

It seems like a joke to say coffee prices can change American spending habits. However, it is an observation that carries a great deal of truth. Starbucks recently raised the price of a cup of coffee by $.06. Add that to more expensive gas, more expensive home heating oil, more expensive clothing, and more expensive food. Inflation in the U.S. has been rising 8% year over year monthly for most of 2022. Inflation is not one thing. It is one thing. It is everything in the portfolio of American consumption.

When Americans think about inflation and the extent to which it hurts their purchasing power, they should think about coffee. If its prices drop along with the prices of another dozen goods and services most people use every day, the sharp inflation will be over.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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