P&G says its integration with Gillette is going well. Sometimes it is the little things that show that big things are going well.
The company said it would get back to double digit earnings growth in the fiscal that begins next July. Good news.
Gillette was always stronger with the male market, and most of P&G’s products were aimed at women. Now, the company is introcuding a new lady’s razor, The Venus Breeze, a shaver that needs no shaving cream.
The razor business has been the core of Gillette, but perhaps P&G can give it the woman’s touch.At just shy of $64, the shares trade near their 52-week high. But, attention to small details in product introductions could help that go higher.
The devil is in the details.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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