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Companies and Brands

Is LifeLock Stock Finally a Bargain?

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By Jon C. Ogg Updated Published
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LifeLock
LifeLock Inc. (NYSE: LOCK) has been a very poor and disappointing initial public offering. The identity theft solutions providing company has been spending excessively on marketing, and its subscriber acquisition costs equate to about eighteen months of revenues. Wall St. investors decided to turn their nose up that offering.

Tuesday marked the first day that the recent IPO managed to close higher. After a $9.00 pricing, shares closed each day as follows: $8.36; $8.19; $7.32; and finally yesterday’s close was $7.29. Tuesday’s close was up about 3.8% at $7.57 but this was actually the lightest day of trading volume at only 420,000 shares traded. The other lowest day was yesterday at 550,000 shares.

LifeLock has a promising business model that covers a very promising opportunity as there are millions upon millions of consumers who are worried about identity theft. This global pandemic of identity theft can ruin lives and in many cases it is the theft that can keep on stealing. After a drop of close to 20%, it seems that the selling pressure from those were allocated shares may have finally abated. Maybe some investors are even starting to bet that LifeLock shares have gotten cheap.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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