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Companies and Brands

Can New Green Mountain CEO Get the Company Acquired?

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By Jon C. Ogg Updated Published
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courtesy Green Mountain Coffee Roasters Inc.
Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) is trading up handily on word that the company has named Brian Kelley to replace Lawrence Blanford as CEO. Kelley is 51 years old and was an executive at The Coca-Cola Co (NYSE: KO) where he was the chief product supply officer for Coca Cola Refreshments in North America.

While many investors are hoping that Green Mountain can now have a true product guy running the show, we cannot help but ask something different in strategy. Is Brian Kelley the man who will secure a buyout for Green Mountain Coffee shareholders?

We recently covered The Next Mergers of 2012 in an article about speculative and prior rumored merger possibilities. While Starbucks Corporation (NASDAQ: SBUX) was one possibility, it is possible (or probably) that antitrust issues would arise. Besides that, Starbucks is now buying Teavana (NYSE: TEA). That leaves McDonald’s Corporation (NYSE: MCD). There had been buyout rumors before, so this should be more than a fair question about whether or not Kelley is really aiming to get the company sold.

Green Mountain shares were up more than 10% earlier and shares are currently up about 7% at $29.20. Its market cap is $4.5 billion and the 52-week range is $17.11 to $71.15.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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