Why It Is Time to Exit Keurig Green Mountain

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By Jon C. Ogg Updated Published
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Keurig Green Mountain Inc. (NASDAQ: GMCR) shares hit an all-time high of $128.04 just on Tuesday of this week. And as fast as you can count, the stock was down almost $7 in just two trading sessions. The real culprit for the second wave of the pullback is an analyst downgrade.

Buckingham Research has issued a note signaling that traders should lock in their profits. Since earnings, shares had risen 37%. Before long-term investors panic here, Buckingham did note that the company is still making strong partnerships via Coca-Cola (and elsewhere like Target and Subway). The call is one of valuation, noting that upside is limited for the year ahead as the company pays up to launch new systems and fights higher coffee prices.

It is perhaps not so important what the analyst said, but what the call means. When a stock hits an all-time high and trades at a premium multiple, it means that every single owner who has ever bought shares can now sell out for a profit (likely a big profit). At some point, investors want to lock their gains in — at least a portion of them.

While this was not directly cited in the report, Keurig Green Mountain did announce on Thursday that it will open a manufacturing facility in Georgia of 585,000 square feet that will create 550 jobs. The cost: $337 million.

At $121.45 in late Thursday trading, its consensus analyst price target is listed as $121.90. After looking at the Thomson Reuters analyst montage, the lowest price target is $95 and the highest target is $150 for the stock. Its current price generates a valuation of 32 times 2014 earnings expectations and about 30 times expected 2015 earnings.

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Green Mountain is still growing, but that is far from cheap on an earnings basis. Starbucks is valued at 28.8 times expected 2014 earnings and about 24.4 times expected 2015 earnings. Neither company is cheap on an earnings multiple, but Keurig Green Mountain is handily more expensive after this last run up.

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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