It is worth noting that Coca-Cola Co. (NYSE: KO) has been diversifying its holdings through the beverage industry. In the past year the soda giant took a sizable stake in Monster Beverage Corp. (NASDAQ: MNST), as well as about a 16% minority stake in Keurig.
Keurig issued a media advisory in December after many media reports had already been published. The company said that its recall was voluntary and noted that the 200 incident reports the company received equaled just 0.003% of the total number of MINI Plus units the company had shipped. The total recall was for over 7 million coffee makers. The reported number of injuries — 90 — is much smaller.
On the year, shares of Keurig are up roughly 20%. However, it has backed off recent highs. Looking at the chart, there have been a couple big jumps by the stock over the past six months, excluding the most recent fall in November for earnings.
In January, Credit Agricole initiated coverage of Keurig with an Underperform rating and a price target of $130. Zacks reiterated a Neutral rating with a $134 price target.
The 50-day moving average is at $133.63 and has acted as an overhang for the stock since the end of November. The 200-day moving average is $127.19 and is currently being tested by shares.
Shares of Keurig were down 1% at $124.71 in Thursday morning trading. The stock has a consensus analyst price target of $148.23 and a 52-week trading range of $80.30 to $158.87.
ALSO READ: The Bullish and Bearish Case for Coca-Cola in 2015
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