Why Liquor Industry Will Do Nothing About Drunks

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By Douglas A. McIntyre Published
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A new National Institutes of Health (NIH) study reports that the number of drunks in the United States has reached epidemic levels, although the problem is centuries old. Recent data from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) suggests that:

[N]early one-third of adults in the United States have an AUD at some time in their lives, but only about 20 percent seek AUD treatment.

AUD is defined as follows:

Alcohol use disorder, or AUD, is the medical diagnosis for problem drinking that causes mild to severe distress or harm.

The conclusion of the NIAAA work on the matter:

The researchers found that rates of AUD were greater among men than women, and that age was inversely related to past-year AUD diagnosis. Among adults between ages 18 and 29, more than 7 percent had an AUD within the past year, suggesting a need for more effective prevention and intervention efforts among young people. More broadly, the researchers note the urgent need for efforts aimed at educating the public about AUD and its treatment, as well as destigmatizing the disorder.

So, the severity of the trouble cannot be underestimated. Based on the figures, alcohol abuse ranks at a level as serious as smoking, almost certainly.

Like smoking, the liquor and beer industries warn about the effects of heavy drinking and even support public service ads. Bottles carry warnings for pregnant woman and about the dangers of driving. Ultimately, however, their primary argument is that adults should be able to do as they please when it comes to drinking. It is a privilege everyone of age should enjoy. And that privilege fuels billions of dollars of profits, which shareholders should continue to enjoy. What is the responsibility of management anyway?

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The alcohol industry’s argument is the same as the ones for cigarettes and fast food. While each acknowledges the problems, none is willing to make decisions about distribution of its products that would cut down dangerous habits because this would undermine profits. What other explanation is there?

Why should any of the companies in these industries make decisions in favor of the health of its customers? It is a free country.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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