Blue Buffalo Prices Secondary Offering

By Chris Lange Updated Jan 13, 6:15AM EST · Published Jun 29, 8:58AM EDT

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Blue Buffalo Prices Secondary Offering — © Thinkstock

Blue Buffalo Pet Products, Inc. (NASDAQ: BUFF) has just priced its secondary offering of 15 million shares at $22 per share (versus the most recent closing price $23.20) with an overallotment option for an additional 2.25 million shares. At this price, the entire offering is valued at up to $379.5 million.

The underwriters for the offering are JPMorgan, Citigroup, Barclays, Deutsche Bank Securities, Morgan Stanley, and Wells Fargo.

This is the fastest growing major pet food company in the United States, selling dog and cat food made with whole meats, fruits and vegetables, and other high-quality, natural ingredients. Blue is a billion-dollar brand and is the top brand in the Wholesome Natural market segment.

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The company currently has roughly a 6% share of the U.S. pet food market and feeds only 2% to 3% of the 164 million pets in the United States. With a proven new user acquisition strategy, Blue Buffalo is committed to converting more pet parents into True Blue Believers and continuing to increase its share of the attractive $27 billion U.S. pet food market.

It is worth noting that this company has a market cap of roughly $4.5 billion, and this offering makes up about 8% of the total cap.

In one of its most recent SEC filings, the company detailed:

Our net sales have grown from $190 million in 2010 to $1,027 million in 2015, which represents a compound annual growth rate, or CAGR, of 40%. During this period, our operating income grew from $15 million to $160 million, which represents a CAGR of 61%, while our net income grew from $23 million to $89 million, which represents a CAGR of 31%. Given the size and scale we have reached, we expect our growth rates to moderate in the future. We believe that only a few public U.S. CPG [consumer packaged goods] companies have our combination of scale, significant growth and strong margins. Our adjusted net income and net income for 2015 was $122.5 million and $89.4 million, respectively.

Selling shareholders will receive all proceeds from this offering.

Shares of Blue Buffalo last closed at $23.20, with a consensus analyst price target of $25.80 and a 52-week trading range of $15.19 to $28.80. The stock traded down about 1% in Wednesday’s premarket.

About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.