This Is America’s Favorite Coffee Brand

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By Douglas A. McIntyre Updated Published
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This Is America’s Favorite Coffee Brand

© Julius Schorzman / Wikimedia Commons

Walk through any large grocery store and the coffee aisle goes on forever. The same can be said as people walk down streets of major cities — coffee shops everywhere, from national chains to local, single-store retailers. Of all the coffees sold at all these places, one stood out in a new major national survey of brands.

Harris, the polling company, asked over 45,000 people about almost 2,000 brands that were sorted among 196 categories. Ninety-one companies were awarded Best Brand of the Year. The Harris Poll CEO, John Gerzema, said: “These are brands Americans especially love and expect great things from in the future.” Dunkin’ Donuts coffee won the coffee brand crown. Harris is also known for its survey of the companies with the best and worst reputations.

Dunkin’ Donuts coffee is the flagship product of Dunkin’ Brands. The company has about 11,000 restaurants around the world. Of these, about 8,500 are spread across 41 states. The company says it serves 3 million people a day and has over 50 kinds of donuts. The company was founded in 1950. Last year, total Dunkin’ Brands revenue came to $1.3 billion. The price Dunkin’ charges in each country almost certainly varies, based on research on the price of a cup of coffee around the world.

The coffee part of Dunkin’ is huge. The company sells 2 billion cups a year. And customers can pick from a wide variety of coffees, hot and cold: Americano, latte, macchiato, cappuccino, espresso and several versions of most of these. In the coffee category alone, there are 14 types of drinks. Dunkin’ also sells bags of its coffee and K-Cup pods in grocery stores.

Dunkin’ says there are several reasons its coffee tastes better than others. In its restaurants, any of its Original Blend that is not sold within 18 minutes of brewing is thrown out in favor of a fresh batch. Dunkin’ says its 100% arabica coffee beans from Central and South America produce a taste better than other coffees. At the core of its ability to produce best-in-class coffee, the company says “Dunkin’ uses a unique, proprietary coffee recipe that people love because it’s a consistent, smooth, never bitter, rich tasting cup of coffee that they can get every day.” Aside from how it tastes — with milk or not — here are 18 reasons to drink coffee for your health.

Whatever the recipe is, Harris says it worked.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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