Peloton’s Underwhelming IPO

By Chris Lange Updated Jan 11, 3:54AM EST · Published Sep 26, 1:00PM EDT

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Peloton’s Underwhelming IPO — © jeffbergen / Getty Images

Peloton Interactive Inc. (NASDAQ: PTON) had an inauspicious start to trading on Thursday in its initial public offering. The stock entered the market at $27 a share, below the pricing at $29. The company originally intended to price its 40.0 million shares in the range of $26 to $29, with an overallotment option for an additional 6.0 million shares. At the $29 price, the entire offering was valued up to $1.334 billion.

The underwriters for the offering are Goldman Sachs, JPMorgan, Merrill Lynch, Barclays, UBS Investment Bank, Cowen, Canaccord Genuity, Evercore ISI, JMP Securities, KeyBanc, Needham, Oppenheimer, Raymond James, Stifel, SunTrust Robinson Humphrey, William Blair, Telsey Advisory, Academy Securities, Siebert Cisneros Shank, R. Seelaus and Williams Capital.

Peloton is the largest interactive fitness platform in the world, with a loyal community of over 1.4 million members. The firm has pioneered connected, technology-enabled fitness and the streaming of immersive, instructor-led boutique classes to members anytime, anywhere.

Driven by a members-first mindset, the firm has built a vertically integrated platform that ensures a best-in-class, end-to-end experience. Peloton has a direct-to-consumer multichannel sales platform, including 74 showrooms with knowledgeable sales specialists, a high-touch delivery service and helpful member support teams.

The firm detailed its finances as follows:

We generated total revenue of $218.6 million, $435.0 million, and $915.0 million, respectively, representing 99.0% and 110.3% year-over-year growth;
We incurred net losses of $(71.1) million, $(47.9) million, and $(195.6) million, respectively; and
Our Adjusted EBITDA was $(51.8) million, $(30.4) million, and $(71.3) million, respectively.

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The company intends to use the net proceeds from this offering for working capital and general corporate purposes.

Shares of Peloton were last seen down 7% at $26.95, in a range of $26.25 to $27.98 on the day thus far. About 23 million shares have moved as of 12:45 p.m. Eastern.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.