Pepsi Accused of Lying About Being Green

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By Douglas A. McIntyre Published
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Pepsi Accused of Lying About Being Green

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Companies get called out frequently about their green credentials. Public companies, in particular, issue reports about their environmental efforts. Another favorite approach is to demonstrate plans for the future. Chevron will put more money into green energy. Altria will move away from cigarettes. Rarely is an American public corporation accused of outright lying about its green message. The Climate Capitalist just did so with PepsiCo.
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The Climate Capitalist is a journalism website that looks at the financial side of public companies and their claims about the environment. Doug McKeige, editor-in-chief, wrote: “The Climate Capitalist aims to arm investors – as well as policy makers and corporate leaders – with informed analysis of the energy and power markets, and target opportunities for enhanced returns.”
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One thing about Climate Capitalist that is not clear is why its sponsor supports it. It is a worthwhile question. The sponsor, MUUS Climate Partners, is a venture capital organization. Its parent is MUUS & Co., founded by Michael Sonnenfeldt.

The complaint about Pepsi, in an article titled PepsiCo’s Big Green Lies, is that the food company is a major sponsor of Climate Week NYC. Among the purposes of Climate Week is to bring together private industry leaders, government officials and nonprofit organizations to drive actions to slow the destructive forces behind climate change.
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Pepsi is not a very visible sponsor of the events. It sits well down in the pecking order, under Estee Lauder, Hitachi, Johnson & Johnson and Google.
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The accusations are straightforward. Pepsi is among the world’s largest plastics polluters. “Each year PepsiCo sells about 60 billion plastic bottles, making it the second most prevalent waste product found in annual sea water and beach clean ups in 45 countries,” Climate Capitalist writes. Additionally, Pepsi produces massive amounts of CO2 emissions, Climate Capitalist claims. Finally, its products are related to obesity, diabetes, heart disease and early death. This accusation is a reach. People do not have to consume Pepsi products any more than those McDonald’s offers. Personal responsibility has to count for something.

Is it fair to single out Pepsi? Probably. However, one has to wonder why the list of companies in the Climate Capitalist story was not longer.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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