America’s Worst Car Brands

By Douglas A. McIntyre Published Aug 19, 9:55AM EDT

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The ACSI Automobile Study 2025 reveals that Ram and Chrysler have the worst customer satisfaction ratings.
Both car brands are owned by Stellantis.

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America’s Worst Car Brands — © RiverNorthPhotography / iStock Unreleased via Getty Images

The American Customer Satisfaction Index (ACSI) is among the most well-regarded polls of the quality of brands and products bought and used by U.S. consumers. It does research on a broad spectrum, from hotels to cellphones to retailers and appliances. Its latest survey, the ACSI Automobile Study 2025, is based on 9,949 completed surveys. Customers were chosen at random and contacted via email between July 2024 and June 2025.

The firm rated car brands on a scale of zero to 100, and it divided them into two groups: mass-market vehicles and luxury cars.

The worst brands across both groups were Ram and Chrysler. Stellantis owns both, as well as Dodge and Jeep, which were near the bottom of the rankings. Ram and Chrysler had scores of 69. Last year, Ram had a score of 77 and Chrysler had a score of 71. Ram is the U.S. pickup and truck division of Stellantis, and Chrysler is a minivan brand.

The scores were based on several yardsticks, including driving performance, mobile app quality, safety, comfort, exterior, interior, gas mileage, technology, and future retail prices. The researchers commented, “Stellantis nameplates continue to struggle with lower driver satisfaction amid delayed product launches from 2024.”

Ram unit sales rose 5% in the second quarter. Chrysler sales were up 2%. Chrysler, in particular, has had quality problems for years.

The top-ranked brand among mass-market cars was Subaru with a score of 85. The top brand in the luxury category was Lexus, the luxury division of Toyota, with a score of 87. The bottom-ranked luxury car was BMW with a score of 75.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.