Chrysler Hit Hard by Low Quality Rating

By Douglas A. McIntyre Published Aug 21, 6:50AM EDT

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Chrysler Hit Hard by Low Quality Rating — © RomanBabakin / iStock Editorial via Getty Images

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Sales of Chrysler-brand vehicles plunged in the second quarter.
Maybe this is because a major study shows it has the lowest quality cars in America.
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In the second quarter, car giant Stellantis N.V. (NYSE: STLA | STLA Price Prediction) had a problem in America. Sales of its Chrysler brand dropped 19% to 49,787. Maybe this is because a major new study shows it has the lowest quality cars in America.

According to the carefully followed American Customer Satisfaction auto survey, Chrysler rates at the bottom of what they call mass market cars. The other category of the study is luxury cars, for which Chrysler does not qualify. The 2024 ACSI automobile study is based on 12,173 completed surveys done between July 2023 and June 2024.

The average score among all brands in the mass market category was 79. At the top of the list, Subaru and Toyota have scores of 83. At the bottom is Chrysler with a score of 71.

The factors the study considered were the quality of the brand’s app, vehicle safety, dependability, exterior appearance, comfort, the brand’s website, interior look, gas mileage, technology, and warranty.

Chrysler, once one of the Big Three along with Ford and General Motors, is barely a brand at all today. It only has a small number of vehicles. Its last sedan, the Chrysler 300, was discontinued in 2023. That leaves it with minivans, one of which is the Chrysler Pacifica. The other is the Chrysler Pacifica Hybrid. The base Pacifica carries a price of $40,000. The hybrid model has a base price of $51,250.

It may not be too long before Stellantis drops the Chrysler brand completely. It has less than modest sales and a horrible quality reputation.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.