AppLovin

APP Q1 2025 Earnings

Reported May 7, 2025 at 4:19 PM ET · SEC Source

Q1 25 EPS

$1.67

MISS 14.58%

Est. $1.96

Q1 25 Revenue

$1.48B

BEAT +7.65%

Est. $1.38B

vs S&P Since Q1 25

+6.1%

BEATING MARKET

APP +33.7% vs S&P +27.5%

Market Reaction

Did APP Beat Earnings? Q1 2025 Results

AppLovin posted a mixed but strategically pivotal first quarter for 2025, delivering a top-line beat while falling short on the bottom line as a $188.94 million goodwill impairment charge clouded otherwise exceptional operating momentum. Revenue clim… Read more AppLovin posted a mixed but strategically pivotal first quarter for 2025, delivering a top-line beat while falling short on the bottom line as a $188.94 million goodwill impairment charge clouded otherwise exceptional operating momentum. Revenue climbed 40.3% year-over-year to $1.48 billion, topping the $1.38 billion consensus by 7.65%, yet earnings per diluted share of $1.67 missed the $1.96 estimate by 14.58%, largely due to that impairment tied to the company's pending divestiture of its mobile gaming business to Tripledot Studios for $400 million. The real story, however, was the advertising engine underneath: the Advertising segment surged 71% to $1.16 billion with an 81% Adjusted EBITDA margin, helping lift total Adjusted EBITDA to $1.01 billion, up 83% year-over-year. With the Apps segment sale expected to close this quarter, AppLovin guided Q2 advertising revenue of $1.20 billion to $1.22 billion at that same 81% margin, signaling confidence in its sharpened focus on high-margin ad technology, a pivot that has renewed bullish sentiment among investors watching the stock's recent recovery.

Key Takeaways

  • Advertising revenue surged 71% YoY to $1.159 billion, driven by AI-powered marketing platform expansion
  • Advertising Adjusted EBITDA margin expanded to 81% from 73% YoY
  • Total Adjusted EBITDA grew 83% YoY to $1.005 billion
  • Free cash flow more than doubled YoY to $826 million
  • Net income grew 144% YoY
24/7 Wall St

APP YoY Financials

Q1 2025 vs Q1 2024, source: SEC Filings

24/7 Wall St

APP Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 23 Q1 25