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Baidu

BIDU Q4 2025 Earnings

Reported Feb 26, 2026 at 11:01 AM ET · SEC Source

Q4 25 EPS

$1.52

MISS 85.02%

Est. $10.15

Q4 25 Revenue

$32.74B

vs S&P Since Q4 25

-4.4%

TRAILING MARKET

BIDU +0.6% vs S&P +5.1%

Full Year 2025 Results

FY 25 EPS

$7.64

MISS 85.71%

Est. $53.48

FY 25 Revenue

$129.08B

MISS 0.02%

Est. $129.10B

Market Reaction

Did BIDU Beat Earnings? Q4 2025 Results

Baidu closed out fiscal 2025 with a notably disappointing quarter, posting Q4 earnings per share of just $1.52 against a consensus estimate of $10.15, an 85.02% miss, while revenue of $32.74 billion edged fractionally below the $32.77 billion estimat… Read more Baidu closed out fiscal 2025 with a notably disappointing quarter, posting Q4 earnings per share of just $1.52 against a consensus estimate of $10.15, an 85.02% miss, while revenue of $32.74 billion edged fractionally below the $32.77 billion estimate and fell 4.1% year over year, weighed down by a $16.19 billion impairment charge on long-lived assets recognized earlier in the year that swung full-year GAAP operating results into a $5.82 billion loss. Yet beneath the headline damage, the company's strategic pivot toward AI showed tangible momentum: its AI-powered Business crossed $11.30 billion in Q4 revenue, representing 43% of Baidu General Business, up from just 26% a year ago, with AI Cloud Infra subscriptions alone surging 143% year over year, a shift that drew fresh investor attention even as rival AI competition intensifies across the sector. Management signaled confidence in the road ahead, pointing to a new $5 billion share repurchase program, the company's first-ever dividend policy, and the planned spin-off of AI chip subsidiary Kunlunxin as catalysts for unlocking shareholder value.

Key Takeaways

  • • AI Cloud Infra subscription-based revenue from AI accelerator infrastructure increased 143% year over year
  • • AI-native Marketing Services revenue grew 110% year over year
  • • Baidu Core AI-powered Business revenue exceeded RMB 11 billion, accounting for 43% of Baidu General Business revenue
  • • Non-GAAP operating income of Baidu General Business increased 28% quarter over quarter to RMB 2.8 billion
  • • Apollo Go delivered 3.4 million fully driverless rides in Q4 with total rides up over 200% year over year

BIDU Forward Guidance & Outlook

Baidu's management expressed confidence in its AI-first strategy creating lasting value. The company highlighted that AI-powered Business now accounts for 43% of Baidu General Business revenue and is growing rapidly. Operating cash flow turned positive in H2 2025 after negative cash flow in H1. The Kunlunxin spin-off and separate listing is progressing, which management believes will unlock significant shareholder value. The company's first-ever dividend policy was adopted with the first payment potentially to be made by year-end 2026. A new $5 billion share repurchase program was authorized through December 2028.

24/7 Wall St

BIDU YoY Financials

Q4 2025 vs Q4 2024, source: SEC Filings

24/7 Wall St

BIDU Revenue by Segment

With YoY comparisons, source: SEC Filings

Q3 24 Q4 25

“2025 marked a pivotal year as AI became the new core of Baidu. AI Cloud Infra gained strong momentum, with our differentiated full-stack end-to-end AI capabilities earning growing enterprise recognition. Our portfolio of AI applications continued to scale, addressing diverse needs across enterprises and individuals. Apollo Go further reinforced its global leadership, operating at industry-leading scales while accelerating international expansion into new markets. Meanwhile, AI-native Marketing Services continued to grow, unlocking new possibilities for the long term.”

— Robin Li, Q4 2025 Earnings Press Release

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