Sony (SNE) is tired of having sand kicked in its face by Nintendo. The smaller company’s Wii game platform handily outsells the PS3 and will probably continue to do so, despite a $100 price cut on the Sony product.
Now Sony has decided its want to go after Nintendo’s other game system, the DS. The new Sony PSP portable will have a lower price than its predecessor.
But, a slight price drop may not matter, In the year ending March 31, Nintendo sold 23.6 million DS units to Sony’s 8.4 million PSPs.
Sony’s game division management must now try to engineer coming from behind in both the console and portable businesses. And, it faces Microsoft’s (MSFT) Xbox 360 and 360 Live products. The Japanese company has publicly said it will improve revenue and cut loses in it game operations.
That goal is looking less and less likely to be met.
Douglas A. McIntyre
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