Apple’s (AAPL) Odd Share Price Drop

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By Douglas A. McIntyre Published
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A list of the most actively traded stocks last week turns up two companies with shares in fairly sharp declines. Not Bear Stears (BSC) or Goldman Sachs (GS), but Apple (AAPL) and Qualcomm (QCOM).

Qualcomm’s shares were off 7%, but the company lost its appeal of an ITC ruling to allow handset companies to import phones with its chips. It also lost another court battle with arch rival Broadcom (BRCM).

Apple is another story. Most of the talk in recent weeks has been about how well the new iMacs will do taking market share from PCs adding another leg to Apple’s thriving iPod and emerging iPhone businesses.

Apple was down 6% for the week against a 1% rise in the Nasdaq. After hitting an intraday high of $148.50 on July 26, the stock came down to a $120.30 intraday low last Friday. Big drop.

The company has become the victim of its own success, and because of that the shares are back to where they were at the beginning of July when they started an extraordinary 23% run.

Even the slightest bad news about iPhone sales could drop the stock further. IDC or Gartner data on computer sales will have to show Mac market share rising from where it is just above 5%. If not, the stock will take a tumble. The rate at which iPod sales are growing is decelerating. If that happens faster than Wall St. has calculated, it’s a problem.

Steve Jobs’ company has out-performed the broader market handily as the Nasdaq has risen over the last few months, but now it is falling faster and it will not take much to make that more pronounced.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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