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Consumer Electronics

Apple (AAPL) Mac Sales On Sharp Up-Swing

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By Douglas A. McIntyre Published
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According to new research, sales of Apple (AAPL) Macs will surge as the year turns to 2008.

Based on a two surveys done in November by research firm ChangeWave, 29% of potential PC buyers who plan to make a purchase in the next 90 days plan to buy an Apple Mac. In early 2006, that number was closer to 12%. The percentage of companies planning to buy Macs is also rising and hit 7%.

Dell (DELL) which has been doing poorly in the survey for the better part of two years may be reaching a point of stability. About 30% of people planning to buy a PC in the next 90 days plan to buy a Dell. That number was flat with the previous month, but down from about 43% in June 2006 when laptops and desktops are average together. Corporations planning to buy Dells actually moved up slightly in November.

Hewlett-Packard (HPQ) turned in remarkably weak results.  About 22% of PC buyer looking to buy in the next 90 days said they would get an HP. Among corporations, the number was about 14%.

If the figures are close to correct, Apple is going to have a huge Q1 and HP investors are going to be very disappointed.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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