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Consumer Electronics

Apple (AAPL) iPhone: More Than Just A Pretty Face

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By Douglas A. McIntyre Published
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Google (GOOG) data show that users of Apple (AAPL) iPhones have been accessing its mobile search tools more than people with any other smartphone.

According to The New York Times "the data is striking because the iPhone accounts for just 2 percent of smartphones worldwide, according to IDC." That would seem to indicate that iPhone users access online services at a rate of 20x customers with other handsets.

Google has built a set of services including it GMail and Reader products which will run very easily on smartphones. That may be giving Apple a bit of a leg up.

The news shows that the iPhone may be making bigger changes in the cell industry than most analysts have understood. Time spent on the internet drives data fees which should push up profits for both Apple and its partners like AT&T (T). The news may also be a product road-map for companies including Nokia (NOK) and Motorola (MOT) which needs to upgrade handsets to make them more appealing to carriers and consumers. Easy web access may be more important than what is reflected in their current products.

Subscriber growth for cell customers is slowing in the US. If Apple is getting people to go online margins for carriers should be going up. The 3g version of the iPhone will be out soon. Then internet use should really take off.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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