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Consumer Electronics

Sony’s (SNE) Revival Fails (AAPL)(MSFT)

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By Douglas A. McIntyre Updated Published
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IphoneOnce people stopped buying the Walkmen and PlayStations and the consumers’ attention moved to the Apple (AAPL) iPod and Microsoft (MSFT) Xbox, Sony may have gone beyond its prime to such as extent that it could not recover.

The Japanese firm decided to mount a comeback, but now that has fallen apart.

Sir Howard Stringer was brought in to make Sony more competitive. He was the first non-Japanese to run the company. As an "outsider" he might stand a chance of tearing up the old bureaucracy at Sony and making the firm an innovator again.

The process got off to a slow start. Stringer could not get his engineers to put out popular products. Sony sank to being an LCD TV manufacturer and a movie studio in a competitive content environment. Sony never found its iPod or Wii. At the core of Sony’s revitalization was a vacuum

Sony finally gave up the ghost, cutting 8,000 people in the hope of saving $1 billion a year in expenses.That side of the ledger can probably be fixed. The revenue side is still in trouble with no improvements in any of the company’s businesses in a position to fix it.

Sony’s trouble now is not how many people it employs. It is how many people the company has who can mount a drive to bring innovative products to market. Right now, the number is zero.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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