JD Power released its smartphone and traditional handset customer satisfaction survey. For the seventh year in a row, Apple (NASDAQ: AAPL) rated in first place. A second part of the research looked at traditional mobile devices without smartphone features. Power looked at satisfaction based on these measures:
The two studies measure customer satisfaction with traditional wireless handsets and smartphones among owners who have used their current mobile device for less than one year. Satisfaction is measured in several key factors. In order of importance, the key factors of overall satisfaction with traditional wireless handsets are: performance (31%); ease of operation (24%); physical design (24%); and features (20%). For smartphones, the key factors are: performance (35%); ease of operation (24%); features (21%); and physical design (20%).
HTC was close behind Apple in the smartphone ranking, followed by its primary enemy Samsung.
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