A Smaller iPad to Launch in October?

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By Trey Thoelcke Published
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Rumors continue that Apple Inc. (NASDAQ: AAPL) will launch a mini-iPad. AllThingsD reported:

Only after the next-generation iPhone is out the door and on sale will Apple announce the smaller iPad it’s been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October.

The conventional wisdom is that a smaller iPad will allow Apple to attack a portion of the market that is somewhere between its iPhone and full-sized iPad. Apple must think that middle spot has huge potential. But Apple will take a huge risk with a smaller iPad. This is that consumers may elect to buy it over the traditional iPad, which would cannibalize sales of the current product.

Apple already has had a related problem with the launch of the iPhone 5. People who want the new phone have stopped purchasing the iPhone 4S, which has undermined Apple’s smartphone sales temporarily. Apple has been immune from damage to it sales due to the number of products it has in the market. That may not continue as that number multiplies.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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