Apple Runs Short of Mini iPads

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By Trey Thoelcke Updated Published
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Apple Inc. (NASDAQ: AAPL) already has run short of iPad minis. Advanced orders apparently wiped out inventory. According to CNET:

Four minutes into the day, Apple started accepting online orders for the iPad Mini, with initial promises to deliver the smaller, lighter, and less expensive tablet on November 2 soon turning into a promise to ship it in two weeks for some models.

Apple has played the supply and demand game too long. Either that or its inventory management is atrocious. Neither is a good sign for the management of the huge consumer electronics company.

One school of thought suggests that Apple keeps access to new products restricted so that consumers and the press believe that demand is off the charts. Another argument is that Apple consistently errs on the side of caution and underorders its products, based on a belief that demand for new products will be little more than modest.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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