Apple’s Bear Market: Now Needs $100 Billion from Investors to Get Back to Highs

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By Jon C. Ogg Updated Published
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courtesy of Apple
Apple Inc. (NASDAQ: AAPL) is now firmly in bear market territory. The stock is down over 3.5% at $559.50 or so after the election and after overseas comments about Europe weakening. With a 52-week trading range of $363.32 to $705.07, official bear market territory by all definitions would be anywhere more than a 20% drop from the high.

Anything south of $564.05 is technically bear market territory for Apple. A price of $559.50 is south of that, so Apple is in bear market territory. There are no assurances that Apple will stay in this bear market territory, but you are seeing a very rare occurrence if you have followed Apple’s monumental rise.

The consensus price target is now $767.40, which is actually now drifting lower. Back on October 22 when Stern Agee recalibrated its $840 price target Apple’s consensus price target according to Thomson Reuters was closer to $778. That is not indicative of severe analyst downgrades, but it is a tempering of upside expectations in what is still the highest valued company in America.

As a reminder, when companies get to a super-cap level ($100 billion is our own cut-off for a super-cap value) every 1% gain at least in theory requires $1 billion of money flowing into it. With a $525 billion market cap, that means that investors are going to have to pony up another $105 billion or so solely to buy up Apple shares just to get Apple’s share price back to its $705 high. Our title said $100 billion, but it is actually more.

Apple is still a great company. The problem is that this is where the law of big numbers comes into play. Apple is a situation where the law of big numbers is now the law of huge numbers.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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