Tim Cook Talks Up “New” Apple

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By Douglas A. McIntyre Published
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Apple Inc. (NASDAQ: AAPL) CEO Tim Cook tried to salvage the company’s reputation yesterday, which has been hurt by a lack of new products and a loss of market share to Samsung in the critical smartphone market. At the AllThingsD conference, Cook promised in an interview with Walt Mossberg that the new Apple would be just as successful as the old Apple under Steve Jobs:

As for Google Glass, it’s probably not likely to be a mass-market item, Cook said. “It’s probably more likely to appeal to certain markets,” Cook said. But wearables as a broader market, Cook said, could be a profoundly interesting area of technology. Cook notes that he wears a Nike FuelBand. “I think Nike did a great job with this.” Most of the good ones on the market do only one thing. The ones that do more than one thing don’t do anything particularly well. “There’s lots of things to solve in this space,” he said, adding it is an area that is “ripe for exploration.”Lots of companies will be doing things in this space. Walt: Will Apple be one of them? Cook: I don’t want to answer that one.

Apple’s new watch must be on its way.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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