The data come from the latest report on the U.S. smartphone market from comScore and is based on a three-month average for June, July and August compared with the three-month period that ended in May.
On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOG) Android lost 0.1% share in the three-month period to post a total of 52.0% of the platform market. Apple gained 0.1% share during the period and now holds 42.0% of the platform market. Microsoft Corp. (NASDAQ: MSFT) gained 0.1% to post a 3.5% share, while BlackBerry Ltd. (NASDAQ: BBRY) remained unchanged, posting a 2.3% share.
The top five mobile apps in the comScore survey were Facebook Inc. (NASDAQ: FB), YouTube, Google Play, Google Search and Google Maps. Pandora Media Inc. (NYSE: P), which held fifth place in July, fell to seventh behind Facebook Messenger.
Facebook’s social media app reaches 72.4% of all mobile users who are at least 18 years old. YouTube reaches 54.9% and Google Play reaches 51.2% of mobile media users, Google Search reaches 47.2%, Google Maps reaches 46.2% and Pandora’s streaming music app reaches 45.1%. Twitter Inc.’s (NYSE: TWTR) social media app ranks 14th with a reach of just 22.3%.
Next month’s report will include data gathered since the launch of the iPhone 6 and 6 Plus and should show a bit more of boost for Apple in both the hardware and platform markets.
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