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Consumer Electronics

Apple’s U.S. Smartphone Market Share Sliced

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By Paul Ausick Updated Published
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samsung-galaxy-s5
Samsung Electronics Co. Ltd.
For the three months ending in April, Samsung Electronics gained 1% of market share from Apple Inc. (NASDAQ: AAPL) and other smartphone makers to grow its share of the U.S. smartphone market to 27.7%. Apple still holds the market share lead in the United States with 41.4% of the market, but that is down from 41.6% in January.

The data comes from the latest report on the U.S. smartphone market from comScore.

On the operating system (platform) front, Apple lost 0.2% share in the three-month period to post a total of 41.4% of the platform market. Google Inc.’s (NASDAQ: GOOG) gained 0.8% share during the period and continues to hold over half the platform market, with a 52.5% share. BlackBerry Ltd. (NASDAQ: BBRY) dropped 0.6% to post a 2.5% share, while Microsoft Corp. (NASDAQ: MSFT) gained 0.1% to post a 3.3% share.

The top five mobile apps in the comScore survey were Facebook Inc. (NASDAQ: FB), Google Play, YouTube, Google Search and Pandora Media Inc. (NYSE: P). Facebook’s social media app reaches 74.1% of all mobile users who are at least 18 years old. Google Play’s reach is 50.9%, YouTube reaches 49.7%, Google Search reaches 48.3% and Pandora’s streaming music app reaches 44.9%. Twitter Inc.’s (NYSE: TWTR) social media app ranks 14th, with a reach of just 20.4%.

comScore reported that 167.9 million people in the United States now own a smartphone, for a market penetration of nearly 70%. That is a rise of 5% since January. Over two-thirds of all smartphone sales in the U.S. are made by Apple and Samsung, to no one’s surprise, and Android dominates the platform market.

ALSO READ: Samsung Sells Twice as Many Smartphones as Apple

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About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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