Apple iPhone Sales Collapse

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Apple iPhone Sales Collapse

© MacRumors

Trendforce has released its smartphone production figures for the first quarter. Apple Inc.’s (NASDAQ: AAPL | AAPL Price Prediction) numbers dropped substantially, both sequentially and year over year. Apple was not alone. Smartphone production overall dropped to a 10-year quarterly low. (These are the 25 biggest product flops of the past 10 years.)
[in-text-ad]
Production for the industry in the first quarter was 250 million units, which was down 19.5%. Apple can brag that it had the smallest year-over-year decline among major manufacturers. It dropped to 53.3 million, down just 11.9%. However, quarter over quarter, it was a collapse of 27.9%.
[nativounit]
Apple’s chief global rival, Samsung, had an increase of 5.5% compared to the previous quarter. It hit 61.5 million units “thanks to the launch of its Galaxy S23 series.” Its year-over-year drop was 16.7%.

Samsung’s market share for the quarter was 26.4%, while Apple’s was 21.3%.
[wallst_email_signup]
The news is very bad for Apple. Its shares are near an all-time high. In the most recently reported quarter, Apple had revenue was $94.4 billion. iPhone revenue was the largest of all Apple’s devices, with revenue of $51.1 billion.
[recirclink id=1252400]
Apple usually releases new iPhones in September. The Trendforce figures indicate it could have trouble between now and then. It is unclear whether this is due to the economy or the fact that iPhone 14 sales have started to slow considerably.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618