Herbalife CEO Gets More Aggressive in Defense and Attack on Ackman

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By Jon C. Ogg Published
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Herbalife Ltd. (NYSE: HLF) is getting more aggressive against short seller Bill Ackman of Pershing Square. After seeing shares fall from over $42 to under $25 in December after Ackman disclosed his short sale position, the company has done a lot to defend itself against the allegation that it is a pyramid scheme. Now CEO Michael Johnson is going to appear on CNBC today to state his case which is in conjunction with Herbalife’s investor meeting that has been on the books.

The multi-level marketing firm for vitamins and supplements has actually seen a substantial recovery. In fact shares are back up to $41 and shares traded briefly as high as $42.99 on Thursday after shares hit a high of $41.90 on Wednesday on news that Daniel Loeb’s Third Point has taken a stake of over 8% in Herbalife. The reality is that this has been a difficult story based upon David Einhorn of Greenlight Capital asking questions about the company’s disclosures.

Another boost has come from market reports that Carl Icahn is getting involved. What Mr. Icahn can add to the mix here is perhaps unknown, but if Icahn can prove that the model is one which works then it may be yet another saving grace for Herbalife.

Stay tuned as this is still a developing story.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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