Lululemon Cuts Guidance: From Bad to Worse

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By Trey Thoelcke Published
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Declining traffic and sales so far this year have prompted Lululemon Athletica Inc. (NASDAQ: LULU) to lower its fiscal fourth-quarter guidance below analysts’ estimates. The yoga-inspired clothing company dropped its earnings per share (EPS) forecast from a range of $0.78 to $0.80 to a new range of $0.71 to $0.83. The new revenue guidance is between $513 million and $518 million, down from the previous range $535 million to $540 million.

The consensus estimates from Thomson Reuters call for $0.79 per share earnings and revenue of $541 million.

Lululemon also said it expects same-store sales to decline by a low- to mid-single digit percentage rate.

John Currie, Lululemon’s chief financial officer, tried to put a positive spin on things:

As we end 2013, we are starting to see the results of the significant investments we made throughout this past year to strengthen and enhance our back-of-house product operations structure. While we realize that it will require continued investment and time to get to best-in-class status, with our new leadership in place we are very focused on building on this stronger foundation to execute our long-term growth strategies.

Third-quarter results did beat consensus estimates, but investors were not pleased with the fourth-quarter guidance. And they are not likely to be any more happy now that guidance has dropped even further. Shares were down more than 7% in Monday premarket trading, to $54.99 in a 52-week range of $57.01 to $82.50.

Lululemon was once the only game in town for yoga wear, but now it faces being squeezed out of the market by larger competitors Nike Inc. (NYSE: NKE) and Under Armour Inc. (NYSE: UA). It also struggles with its own past gaffes, such as the infamous see-through yoga pants. The once promising retailer even made our list of the 10 most hated companies in America.

The company is expected to report its fourth-quarter financial results in late March. If things continue on their present course, the report will not be pretty.

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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