NRA Near Conclusion to Raffle of Jeep Wrangler

By Douglas A. McIntyre Updated Jan 13, 4:42AM EST · Published Aug 11, 9:20AM EDT

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NRA Near Conclusion to Raffle of Jeep Wrangler — © courtesy of FCA US LLC

The National Rifle Association (NRA) is about to end its promotion to raffle off a Jeep Wrangler, which appears to be a way to entice new members. The truck is not even new, in terms of model year, but a four-wheel drive ultra-rugged 2015 Jeep Wrangler customized by someone called Jesse James. No matter, the NRA wants new members, and an old truck may do the trick.

A raffle is a clever way to add people as paying members of most organizations, as any business school marketing professor would say. People do not have to join the organization that holds the raffle, because that is against the law, but that does not mean it cannot be used as a way to market memberships.

The NRA offer reads:

Suggested donation is ONLY $10 per entry. However, no contribution is required for entry. A contribution will not improve your chances of winning.

But your contribution will definitely improve your chances of holding onto your FREEDOM in this year’s winner-take-all election battle—helping NRA to tell the truth about anti-gun politicians that you won’t hear from the media.

The NRA Truck Raffle Sweepstakes is another fun way for freedom-loving NRA members like you to get more involved in winning this fight.

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The Jeep is just a part of the reward for the winner:

And if you’re our LUCKY WINNER, we’ll also give you 2 HOT NEW CUSTOM-MADE GUNS plus $20,000 in CASH!!!

The promotion does two things for the NRA. It raises money during a time when it is faced with a fight against candidates it says do not support Second Amendment rights. And it encourages current members to renew, a means to get money now, which might not come in until these members reach the end of their current memberships. In other words, it moves the cash from their renewals forward by months or years and glues these people to the NRA membership for longer than would be the case if they decided not to renew in the normal cycle.

According to a letter signed by Wayne LaPierre, Executive Vice President, National Rifle Association of America, its most visible spokesman, the raffle ends on September 15 at 11:59 p.m. Barely more than a month away.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.