Are Starbucks 15,000 American Stores Too Few?

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Starbucks Dash Button
courtesy of Amazon.com Inc.
Starbucks (NASDAQ: SBUX), according to its 10-K had 15,607 owned and licensed stores in what its calls “Americas” against a total worldwide of 25,085 as of October 2, 2016. Based on recent comments about delays in service due to store traffic, that count may be too low, at least in terms of customers service and store traffic

Starbucks has opened stores in the Americas region at a brisk pace. According to its most recent earnings statement:

Net revenues for the Americas segment were $4.0 billion in Q1 FY17, an increase of 7% over Q1 FY16. The increase was driven by incremental revenues from 884 net new store openings over the past 12 months and 3% growth in comparable store sales.

Despite this grow, overall earnings for the company were considered inadequate particularly for its most recent fiscal quarter, which ended January 1

 Q1 Fiscal 2017 Highlights:

Global comparable store sales increased 3% comprised of a 3% increase in the Americas, a 5% increase in CAP, and a 1% decrease in EMEA
U.S. comparable store sales increased 3% comprised of a 5% increase in average ticket and a 2% decrease in transactions. Adjusting for the estimated impact of order consolidation related to the new Starbucks RewardsTM loyalty program, average ticket grew 3% with transactions flat to prior year.
Record consolidated net revenues of $5.7 billion grew 7% over prior year
Record Q1 consolidated operating income increased 7% to $1.1 billion
Record Q1 consolidated operating margin expanded 10 basis points to 19.8%
GAAP EPS of $0.51 increased 11% over Q1 FY16

[nativounit]

According to Reuters, the core of the problem was not just sales as reported in the press release:

Starbucks Chief Operating Officer Kevin Johnson told Reuters the disappointing Americas results were primarily due to operational challenges caused by congestion at drink pickup sites after the number of cafes reaping more than 20 percent of transactions from mobile orders doubled to 1,200 during the fiscal first quarter, which ended Jan. 1.

If sales are going to continue to grow, Starbucks may need more places to pick up coffee

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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