Apple’s New iPhone X

By Douglas A. McIntyre Updated Jan 12, 8:21AM EST · Published Sep 10, 6:57AM EDT

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Apple’s New iPhone X — © https://www.flickr.com/photos/iphonedigital/

Apple Inc. (NASDAQ: AAPL) may stop using the number system to designate each new generation of iPhone, since the iPhone 4 a decade ago, and probably continuing with the iPhone 8 set to be released Tuesday. Rumors, however, point to another smartphone about to be released by Apple. It will be dubbed the iPhone X and will offer next-generation technology. It also will be expensive.

According to website BGR:

We think we know the names of the new iPhones, thanks to the iOS firmware. Apple’s three new phones are called iPhone 8, iPhone 8 Plus and iPhone X (via Steven Troughton Smith).

The 8 and 8 Plus would be the lower-tier LCD phones, whereas the iPhone X is the highly-anticipated nearly-bezelless OLED model. The name reveal joins a flurry of leaks from earlier in the day, detailing new features like Face ID and Animoji, new wallpapers, and confirming the LTE Apple Watch.

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Since estimates for the iPhone 8 price have run as high as $1,000, the iPhone X could set a new, high price level for smartphones.

BGR goes on to speculate:

As well as upgraded internals to match the lower-tier phones, it will also include Face ID as a new biometric authentication mechanism to replace Touch ID, upgraded cameras that will likely support OIS on both the wide-angle and telephoto lenses and 4K@60 FPS, wireless charging and more. The OLED display of the iPhone X will provide incredibly high contrast and black levels, as well as help the illusion of a truly bezel-less device.

The high-end iPhone X is also believed to support True Tone, and use the 3D sensors to recognise when a user is looking at the display and when it is not (‘has attention’). If the user is looking at the screen, the iPhone X will not automatically dim the display.

Apple faces the issue of whether consumers will buy a phone with features they may barely understand. However, Apple’s brand has allowed it to charge huge premiums for its phones compared to the rest of the industry. Most people do not use most of the features on their current iPhones and never have. So, why should the future be any different?

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.