2018 Bull/Bear Outlook for Coca-Cola: A Little Expensive, but Worth It?

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By Chris Lange Updated Published
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2018 Bull/Bear Outlook for Coca-Cola: A Little Expensive, but Worth It?

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With 2017 squarely in the rear-view mirror, investors have to prepare for what 2018 has to offer. This raging bull market is now nearly a decade old, and it has been the strongest bull market that most investors have ever seen. The Dow Jones Industrial Average rose 25% and the S&P 500 rose by almost 19.5% in 2017. Wall Street is by and large calling for tax reform and growth of earnings gross domestic product to push the stock market gains in 2018.

24/7 Wall St. just came out with its annualized forecasting tool showing that DJIA at 26,400 and at least 2,855 on the S&P 500 are the baseline targets for 2018.

Credit Suisse is now targeting 3,000 and Oppenheimer is targeting 2,900 for the S&P 500 in 2018. At the end of 2017, the forward valuation for the S&P 500 Index was 18.5 times to 19.0 times expected earnings per share.

Coca-Cola Co. (NYSE: KO) was one of the subpar Dow stocks in 2017, and this coming year doesn’t look that much better. The trailing price-to-earnings (P/E) ratio is about 44, but Coca-Cola is valued at roughly 23 times expected 2018 earnings. And Wall Street is expecting an annualized dividend hike to just over $5.00 per share later in 2018.

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Coca-Cola’s trailing P/E ratio ranks third highest on the Dow, while its forward P/E ratio ranks at number seven. This makes a solid case for the stock being overvalued, but what are analysts calling for?

The consensus analyst price target is set at $49.22, implying a return of 7.3% for 2018. However, including the dividend yield of 3.26%, the total return for 2018 is closer to 10.6%.

So while the valuation might be more on the expensive side, analysts are calling for this stock to make a handy gain in 2018. In fact, Coca-Cola has one of the highest expected returns in 2018 out of the entire Dow.

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Looking ahead, we can expect Coca-Cola to report its fourth-quarter financial results in February. The consensus estimates from Thomson Reuters are $0.39 in earnings per share and $7.39 billion in revenue. The same period of last year reportedly had $0.37 per share and $9.38 billion.

Coca-Cola has a 52-week trading range of $40.22 to $47.48 and a market cap near $196 billion. Its weighting in the Dow is about 1.26%, but the rank is roughly 26th of the S&P 500.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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