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Economy

Halloween Candy Spending per Household at $30.60

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Halloween Candy Spending per Household at $30.60

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Candy companies will have a good Halloween, as will trick-or-treaters. According to new research, the average household will spend $30.60 for Halloween candy.

IHS Markit reports on Halloween spending:

Americans are likely to spend billions on Halloween candy, costumes, and other creepy paraphernalia this year. Spending on Halloween candy is expected to increase by 5.5 percent this year, the strongest rise since 2011 and is expected to reach $3.8 billion, $30.60 per household.

It is too small a sum to use as a gauge of consumer sentiment or consumer spending. Economists will need to wait until the upcoming year-end holidays for that.

[nativounit]

Also, a tiny downtick in the price of candy may be part of the reason household spending has ticked up:

This year’s Halloween prices will not be scary. IHS Global Insight is forecasting 2016 Halloween candy prices to drop 0.4% compared to last year, the first decline since 2013. In the run-up to this year’s Halloween season, US sugar prices have been a mixed bag due to changes in trade policies and demand for non-GMO sugar. Sugar beet (mostly GMO) sourced sugar is running at a discount to sugar cane based sugar.

The research does not say much about the “supply” of people who go out to beg for candy on Halloween. The baby boomers are too old to make the effort of drifting or running from door to door.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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