The Most Popular Instagram Attraction in the World

By Douglas A. McIntyre Published Jan 12, 7:30AM EST

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The Most Popular Instagram Attraction in the World — © serts / iStock Unreleased via Getty Images

Instagram, the photo- and video-sharing social media network, was started in 2010. Two years later, Facebook bought it for about $1 billion. Today, it has over a billion registered users, which makes it among the largest social media platforms in the world.

Athletes and other celebrities, like Cristiano Ronaldo, Kylie Jenner and Dwayne Johnson, have over 200 million followers. This allows them to influence public opinion on a number of subjects and to promote their own careers.

Instagram has other features beyond being a mouthpiece for famous people. It is among the most influential ways to drive visits to destinations. To determine the world’s most popular Instagram attraction, 24/7 Tempo reviewed global luggage storage network Stasher’s ranking of the world’s best tourist attractions. The most popular attractions were selected based on several measures, including Instagram engagement, which was determined by the number of likes on 200 Instagram posts on each attraction’s hashtag. 24/7 Tempo’s list includes the top attraction by Instagram engagement.

Most of the attractions we considered are those that can be enjoyed outdoors, such as the monumental Christ the Redeemer statue in Rio de Janeiro, Stonehenge in England, the Grand Bazaar in Istanbul and the Hollywood Walk of Fame.
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The top attractions we considered include three theme parks. Somewhat surprisingly, the list includes six museums and art institutes, including the Rijksmuseum in Amsterdam and the Louvre in Paris, as well as several mosques, cathedrals, churches and temples.

The timeless attractions of the Colosseum in Rome, the Acropolis in Athens and the Great Pyramid of Giza in Cairo continued to prove to be irresistible to those on Instagram, but they are not the most popular attraction on the list.

The most popular Instagram attraction is the Van Gogh Museum in Amsterdam, Netherlands. Its Instagram engagement rating is 10 out of 10.

Click here to see all the most popular Instagram attractions in the world.
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.