The State Where People Struggle to Go to Walmart

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By Douglas A. McIntyre Published
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The State Where People Struggle to Go to Walmart

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Walmart is the largest retailer in America. It is also considered the one where items are the most affordable. At least, it has built its reputation on that. Walmart has 4,735 stores in the United States. The company claims 90% of Americans live within 10 miles of a Walmart. No one has given a detailed analysis of how this can be true.

American purchasing power has been severely eroded by a surge in the cost of living. Recently, according to the consumer price index, monthly inflation in 2022 has risen by 8% year over year. Wages, for the most part, have not kept pace with this. In some cases, the prices of food and clothing are up much more than that. So are the prices of more expensive items, like cars.

While it is inconceivable that a family could not afford to go to Walmart regularly, it seems to be the case in at least one state. The median household income in Mississippi is $46,511. After taxes, that figure is likely closer to $35,000, or less than $3,000 a month.

Consider that home prices are less expensive than in most other states, but they have still risen above $164,000. A mortgage on a home of this price could be over $1,000 a month. Add to that fuel (which can be high if people drive long distances), utilities, food and medical care, and the after-tax income of these people has disappeared.
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Walmart may be a place for people to shop for groceries. Beyond that, people in Mississippi have little income to buy more.
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The Mississippi Walmart analysis is a good exercise in what people in the United States can afford. The U.S. poverty level for a family of four is $26,500. That figure rises if people in the household are elderly. By that standard, people in Mississippi are well off, but inflation has made that less true.
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Can people who live in Mississippi shop at Walmart? Certainly some can, but inflation’s bite makes that number ever smaller.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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