Coca-Cola, PepsiCo Join Calories Count Initiative

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By Trey Thoelcke Published
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The American Beverage Association’s President Susan Neely said members of her group have agreed to what they call the Calories Count Vending Program. ABA officials said the plan is a:

public-private partnership to provide clear calorie information on vending machines, encourage lower-calorie beverage choices and remind consumers that “calories count” in all the choices they make. This program will be launch in 2013 on more than 500 vending machines in municipal buildings in Chicago and San Antonio.

The program is scheduled to move nationwide after that. The association’s “We Deliver” site says that the “big three” soda companies will join the effort:

The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo are working with government leaders, food service operators, vending companies and other customers to introduce new stickers on the front of beverage vending machines to remind consumers that “calories count” when making beverage choices and encourage them to “Check then Choose” or “Try a Low-Calorie Beverage.”

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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