Slow Housing Equals Slow Lawn Mower Market (BGG, TTC)

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By Douglas A. McIntyre Published
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Shares of Briggs & Stratton Corp. (NYSE: BGG) are trading down about 10% pre-market this morning after the company said that high materials costs and slower sales were affecting its financial performance.  This company makes lawn mowers and other outdoor equipment for lawns and gardens.  Slow housing sales and a weak economy are keeping consumers from spending as much.

The company earned less than $500,000 and only posted a gain of $0.01EPS.  While that might sound good to a factory worker, the company made$18.1  million and $0.36 EPS this quarter last year.  Revenues fell 14%too, and now we are over half way through summer and half way throughthe major yard cutting season.

Briggs & Stratton stock is down almost 10% to $13.30 but had beenlower a few minutes ago.  Another player in the sector is Toro Co.(NYSE: TTC) that makes the old red lawnmowers.  Its shares have not yettraded this morning.

While you think the grass grows and always has to be cut or that thegarden has to always be tended to, think again.  When your house islosing value maybe it doesn’t make sense to spend money to make theyard look better.  Maybe this is a good excuse to get out of yardchores this weekend.

Jon C. Ogg
August 14, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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