Americans Want New Homes, but Won’t Pay for Them

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By Douglas A. McIntyre Published
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A home where the roof does not leak and the exterior does not need painting. With many existing homes Americans buy comes a punch list of upgrades and repairs. That is likely why so many want a new home, one in which they will be the first resident. The catch for developers is that many people will not pay for a home in which no one has lived before.

According to a new study from real estate research firm Trulia:

For the same price, 2 in 5 of Americans (41 percent) would strongly or somewhat prefer to buy a newly built home instead of an existing home. Just 21 percent strongly or somewhat prefer an existing home, while the remaining 38 percent have no preference. However, new homes cost more. Trulia calculates that new homes built in 2013 or 2014 are typically priced 20 percent higher than older homes of a similar size and location. Among those who strongly prefer a new home, less than half — only 46 percent — are willing to pay at least 20 percent more to purchase a new home versus a comparable existing home.

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The primary reasons for the preference are indeed modern features and the ability to customize. People can walk into exactly the house they want. New home developers have to risk that they will have to discount the homes they have built, or hold them and pay banks for months based on any loans they have taken out for construction.

Areas with the most single-family construction vary sharply, mostly by region and size of market. The top markets for single-family home construction are in the Carolinas and Texas. The markets with the least are in big cities, some of them older industrial cities such as Detroit and New Haven.

Top 5 Housing Markets with the Most Single-Family Construction

#

U.S. Metro

New single-family units permitted in 2013, per 1,000 existing housing units

1

Raleigh, NC

17.2

2

Houston, TX

15.0

3

Charleston, SC

12.7

4

Austin, TX

12.7

5

Charlotte, NC-SC

11.9

Source: Census; Among 100 largest metros

Top 5 Housing Markets with the Least Single-Family Construction

#

U.S. Metro

New single-family units permitted in 2013, per 1,000 existing housing units

1

New York, NY-NJ

0.4

2

San Francisco, CA

0.8

3

Detroit, MI

1.0

4

Los Angeles, CA

1.1

5

New Haven, CT

1.3

Source: Census; Among 100 largest metros

 

 

 

 

 

 

 

 

 

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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