Putting It Balance Sheet On The Line, GE (GE) Becomes The World’s Bank

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By Douglas A. McIntyre Updated Published
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Ge_largeGE (GE) has guts. And, that may be what it takes to keep the company’s revenue and earnings growing. It is preparing to lend money to more and more customers who want to buy its goods and services.

According to the FT, "General Electric is willing to extend more financing to customers of its industrial businesses next year to help assure key energy, transportation and water projects proceed even if credit markets remain frozen."

GE could originate as much as $150 billion in loans in 2009. It is a high-stakes game, but the conglomerate may have to play it to get Wall St. into its stock. The firm’s shares have dropped from over $38 to $14.45 in just a year.

The irony in the GE plan is that the market’s greatest concern about the company is the credit and liability exposure in its financial services arm. GE is prepared to increase that risk to accelerate earnings. Its large infrastructure units are doing well, but several other divisions including its industrial and medical devices arms are doing poorly. In a poor credit environment, GE needs to do something to help those operations grow.

Buying earnings with capital risk would seem to be a deal with the devil, but GE has put its reputation on its ability to keep growing. It has to back that up, even if it uses it own balance sheet to do it.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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