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Industrials

Intel Invests in Swedish Eye-Tracking Firm (INTC, MSFT)

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By Paul Ausick Published
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Chip making giant Intel Corp. (NASDAQ: INTC) has taken a 10% stake in Swedish technology firm Tobii Technology AB for an investment of about $21 million. Tobii offers products that track a computer users eye movements, a technology that has been taken up by the advertising and healthcare industries, but with significant potential in gaming.

The company demonstrated the technology at January’s Consumer Electronics Show, using the eye-tracking technology to replace the mouse on a PC running Windows 8 software from Microsoft Corp. (NASDAQ: MSFT). Tobii — and now Intel — would like to see the eye-control technology adopted in the wider consumer realm.

Intel made the investment through its Intel Capital investment group.

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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