Stocks: (YHOO)(GOOG)(TWX)(MSFT)(TSCM)(GCI)ComScores ratings of the financial news sites show that the three large internet portals (AOL, Yahoo! and MSN) dominate the category, but web research firm NetRatings may give a better analysis of factors beyond raw audience numbers.NetRatings shows Yahoo! Finance ahead of all other finance news site in October. What is extraordinary about the site is not just its total audience, but its huge advantage in pageviews by visitors. Yahoo! Finance has 13.74 million unique users during the months, and over 645 million pageviews. The average amount of time spent at the site over the course of the month by its users was almost 29 minutes.By contrast, the next site on the list, MSN Money, had 11.69 million unique visitors but only 279 million pages views. Average time spent by users for the month was just over 19 minutes. AOL Finance was next with unique visitors of 10.33 million and pageviews of over 259 million. Time spent at the site was about 17 minutes.The advantage that Yahoo! Finance has over the site below it in total audience, pageviews and time spent at the site leaves a huge moat between it and its competition.Next down the list is the Dow Jones websites with 7.99 million unique users and 177 million page views. CNN Money is next with 7.85 million users and pageviews of 164 million.The next tier has two websites: Forbes.com with 6.3 million unique visitors and over 74 million page views and Reuters with 6.14 million visitors and 40.8 million pageviews. Reuters pageviews are very weak for the number of visitors that the site has.Other notables in the Top 20 are BusinessWeek Online with 4.24 million visitors and almost 31 million pageviews, Motley Fool with over 3 million unique visitors and 31.7 million pageviews, and TheStreet.com with 2.76 million unique visitors and over 22 million pageviews. Also in the Top 20 are USA Today Money, Smart Money, and Hoovers.Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
The Big 20 Financial Websites Jockey For Wampum (Part II): Yahoo!Finance Dominates
Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
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