August Business Website Numbers: Small Lead For Yahoo! While BusinessWeek And Motley Fool Fade

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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August audience figures from comScore show that Yahoo! (YHOO) Finance maintains a lead in unique visitors over rivals AOL Money (TWX) and MSN (MSFT) Money, but that the large pageview advantage that it once had is almost gone.

Yahoo! Finance had almost 13,7 million unique visitors in August, ahead of MSN Money at 11.5 million and AOL Money & Finance at 10.2 million. But, in pageviews, Yahoo! posted 289 million to AOL’s 266 million.

Forbes, with 6.1 million unique visitors and 64 million pageviews stayed well ahead of other online websites for old media companies including BusinessWeek (MHP), Reuters (RTRSY) and Dow Jones (DJ),

Two sites with strong brands continue to lag. BusinessWeek online had only 11 million pageviews. In August of last year, the BW figure was 27 million.

And The Motley Fool had eight million compared to TheStreet (TSCM) at 52 million in August of this year. In August 2006, The Motley Fool has nine million pageview while TheStreet had 20 million.

Another web property that showed a sharp drop from August 2006 was Reuters. Pageviews fell from 22 million to 14 million this year.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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