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Investing

What’s Hot On Your Phone , A Victory For Yahoo!

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Stocks:  (YHOO)(GOOG)(TWX)

Anything can be measured. At least according to Comscore which has come out with a rating of how websites perform on mobile devices.

Intuition should tell us that e-mail and weather applications would be important to wireless users, and they are.

The most used applications on mobile devices is Yahoo! Mail. It has a 29% reach against all mobile users measured. Next comes the Weather Channel with reach at 22% followed by ESPN at 18%. Sports scores and all.

MSN Hotmail takes a share of over 15%. AOL Mail is at under 14%. Surprising. One would think AOL would be first among mail apps.

Good news for AOL. Its mapping application ,Mapquest, comes in at over 13%.

Search is the killer app on the internet. How about on the phone. Although Google kicks that daylights out of Yahoo ! search on PCs, not so in the mobile world. Google search has a 13% share and Yahoo! is over 11%.

Yahoo! Games has a reach over 9% among all mobile users. And, Yahoo! Weather is at 9%. Yahoo! Driving Directions is over 7%

Yahoo! is roundly criticized for having  too many channels on its internet site. Google is applauded for having one, simple business,

In mobile, Yahoo! appears to be well ahead, of Googe and everyone else.

This round goes to Yahoo!

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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