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The Chinese Take On Google In Japan

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By Douglas A. McIntyre Published
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Stocks: (BIDU)(GOOG)(YHOO)

Baidu, the Chinese search engine company, is moving into the Japanese market Yahoo! and Google have the largest market shares in the Japanese market while Baidu gets about 50% of the search ad dollars in China followed by Yahoo! and Google.

Yahoo! and Google have little to fear. Baidu is a relatively small company because online search revenue in China is only about $250 million. The market in Japan is closer to $1 billion.

And, Yahoo! and Google have too large a lead. The Yahoo! site in Japan, which is run with large wireless and DSL company Softbank, is the most visited site there.

The move may actually end up being a costly diversion to Baidu, which, although No.1 in China, still has to keep a lead of the much largest US search firms. If they up the ante in China as Baidu moves into Japan, Baidu may find itself spread too thin when its needs to defend its home turf. Baidu has only $138 million on it balance sheet compared to over $10 billion for Google.

Baidu’s stock trades near a 52-week high, but, a failure in Japan could jeapordize that. 

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writea about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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