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In Wall Street Journal Reputation Study Ranking Not Linked To Market Success

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By Douglas A. McIntyre Published
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The Wall Street Journal came out with its annual ranking of the reputations of major corporations. Harris Interactive asked over 22,000 people to evaluate companies based on financial performance, social responsibility, product quality and other factors that would determine public opinion.

The top three companies were Microsoft (MSFT), Johnson & Johnson (JNJ), and 3M (MMM). Over the last year, Microsoft and 3M have underperformed the Dow. JNJ had performed about as well as the index.

Google (GOOG) finished fourth. The Dow has beat it for the last year. Coca Cola (KO) was next. It has done no better than match the Dow in the last twelve months.

At the bottom of the list of 60 companies were Altria (MO), General Motors (GM), Comcast (CMCSA), Exxon Mobil (XOM), and Halliburton (HAL). The Dow has beaten Halliburton over that last year. But, Exxon has beaten the index. So has Altria. Comcast has not just beaten the index, it has murdered it. The same was true for GM. It would appear that the financial performance and leadership segments of the survey don’t count for much.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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