For us old-timers, it’s great to see Amazon innovating intelligently again. The company should have launched a digital music store seven years ago, of course, before Apple ran off with the market, but better late than never.
The good news (for Amazon shareholders): This isn’t a Bezos pipe-dream. Amazon’s existing music store, which has always been one of the best on the web, provides a marvelous platform from which to launch music downloads. The company is also selling only un-copy-protected music, thus maintaining its religious commitment to customer satisfaction. Lastly, since the company is a neutral third-party not about to corner the digital music business forever (like Apple), record labels and musicians should rush to embrace Amazon’s new store. Labels hate Apple’s chokehold on digital music, and Amazon may finally represent a viable competitor.